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Google vs Yellow Pages- What Real People Say
The Yellow Pages has pretty much become a household name. For the longest time, this was the preferred resource to refer to if people needed to find services or products. The question now though is whether it still is the undisputed consumer reference tool. Search engines like Google are now top contenders. If there was a real Google vs Yellow Pages bout, which of the two would come out with the champion’s belt?
There are no famous studies that cite statistical insights on whether print media still trumps online competition. One street survey conducted by Melbourne SEO services however presents some astounding insights. In one of the best viral marketing video presentations made, respondents show that the days of print material dominance may soon be nearing an end.
Survey shows that 53.85% of those asked never turn to the Yellow Pages for their needs. Around 92.86% let their fingers do the typing in Google search boxes to find what they need. An amazing 100% of the people asked mentioned that they all use Google everyday. Obviously, the Yellow Pages may soon see the beginnings of the end of the road. A lot of people now prefer to snub printed material altogether because they prefer the ease of online tools.
What this means for business owners is even more obvious. If you own a business, regardless of whether it is based online or in a traditional brick and mortar store, you stand to gain more if Google has you on its results pages. You’d want to be right in the position for potential customers to find you quickly and easily.
The survey didn’t end with pitting Google and the Yellow Pages. The all important question was: How do people use search engines? One question posed was whether respondents had any knowledge about SEO. Only 7.14% of them did. That means a lot of people don’t really care how search engines work. Because Google is also fast becoming an international household name, people simply trust the results that it shells out on its pages.
Going a step further, the survey also asked what respondents clicked on in search results pages. Close to half of the respondents said they chose to get into only the first few top listed sites. None of them ever jumped into the second or third pages. This finding is even more crucial for business owners to pick up. Only businesses that are found on the first page of search engine results stand a chance of generating significant profits. Your business site needs to be in front and on top.
Everything points to one important fact. Entrepreneurs need to spend time and resources on SEO methods and techniques. If you aren’t inclined to learn the ropes yourself, you have to tap the right service providers to help you out. Skip SEO and you will be skipping the chance to make profits.
The Google vs Yellow Pages debate is far from over. There are indications that the Yellow Pages is doing its best to revive the need for printed advertising. It might therefore stay alive for several more years. It should be obvious now though to every business owner that search engines are the best tools to use for business success.
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